Every business has some level of risk, and if you were extremely afraid of it, you probably could not run one. E-commerce can have a unique set of risks compared to its traditional brick-and-mortar competitors. The good news is that there are doable measures you can take to either avoid or reduce the danger of threats to your income and reputation.
You should be aware of the two major risks of e-commerce and what you can do to mitigate them:
1. RISKS OF ONLINE SECURITY
What dangers do e-commerce companies face in terms of internet security? The reply is a big one. In reality, security threats may represent a sizable portion of your financial risk when operating an online business.
First, everyone is certainly aware of the hazards posed by hackers. Every hacker may have different dangerous intentions for e-commerce companies, such as collecting information to sell, stealing customers’ payment information, hijacking website, and installing malware.
Even just one data breach can cost millions of dollars, and reputational harm obviously has no price tag. How would you, for instance, explain to a consumer how someone came into possession of their address and credit card information?
Hackers get more skilled as technology develops. Even though you can never be completely certain that you’ll stop a security problem, you may be proactive in minimizing security risk. You can, for instance:
- Put in place strict security regulations, such as mandating complicated passwords and regulating how to work gadgets are used.
- Ensure that antivirus software, firewalls, and any other necessary security measures are installed on all devices.
2. RISK OF WEBSITE DOWNTIME
Imagine: your website has undergone extensive preparation in order to maximize sales. You’ve invested money in marketing and had some hip new banners and pictures created.
Your website then abruptly goes offline.
You’re now unable to generate revenue because clients can’t access your website on one of the biggest shopping days of the year. This kind of situation would be a complete disaster for many e-commerce company owners and wipe out a sizable portion of their yearly revenue.
There are several possible reasons why a website can go down. Technical issues with the hosting provider, or the server hosting your website might not be able to handle traffic spikes. Or perhaps a plug-in or other piece of associated software malfunctions and renders your website inoperable.
Downtime is, in any event, a very real danger for e-commerce businesses. After all, the ability to generate revenue from your website depends on its functioning. Even while unlucky anomalies may cause downtime, there are steps you can do to lessen your risk:
- Select your hosting option carefully. Search for a reputable host with a really high uptime rate and rules that prevent server overload. Verify again that your website will remain operational in the event of a traffic spike.
- Use software solutions only after careful consideration. Choose software that is well rated, extensively used, and frequently updated.
- Continue to update your webpage. If essential updates aren’t made, there may occasionally be downtime.
- Ensure your financial security in the event of unexpected downtime. Cyber insurance coverage can ensure that losing everything won’t financially devastate you as much.
If you’re looking for an e-commerce business broker, Trust The Brokers is here to help.
We know how stressful it can be to find the right buyer for your business—and that’s why we’ve been in this industry for so long.
We have an extensive network of potential buyers and sellers, and we work with them all the time. We can also provide valuable advice regarding e-commerce businesses.
If you want to sell your e-commerce business but don’t know where to start, contact us now.